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Childsmart is the renowned distributor of premium educational and interactive children’s lifestyle products, toys and games to Australian and New Zealand retailers.

As the exclusive distributor of BRIO, World’s Apart, Crocodile Creek, SelfieMic, CoCaLo, RoomMates, Born With Style, Drink and Play, Think King, Rosie Pope and Kidsline (within Australia and New Zealand), we pride ourselves on being an authority within the Children’s Experience Market.

Known as an industry leader, with expertise in identifying key kids toy trends and introducing innovative new brands; our mission is to introduce children to the benefits of education through play and development. We believe in nurturing entertaining environments and positively impacting children for a lifetime.

Since our inception in 2002, Childsmart has consistently grown and evolved as a business, continuously diversifying our business portfolio to support the ever-changing market place.

As a family owned and operated business, we’re passionate about maintaining positive relationships with both major toy retailers and traditional boutiques, which offer an increasingly personalised experience.

Childsmart is a trusted company, recognised as a quintessential voice for both contemporary and traditional nursery, infant, toddler, pre-school and kids lifestyle markets.