Childsmart is the ultimate kids destination for little people with big ideas!  We are the exclusive distributor in Australia and New Zealand of a number of leading brands, with a large portfolio of high quality products that satisfy toy, kids lifestyle and nursery customers.  

Established in 2002, we are a family owned and operated business with a passionate, extremely motivated and highly experienced team. This combined with our exclusive award-winning brands help differentiate our company from the competition.

Over the years, Childsmart has evolved and grown, with a strong focus on service, quality, safety and value for money. With our feet firmly on the ground, we continuously aspire to improve every element of our business in an every changing marketplace.

Childsmart prides itself on being unique in our approach as a trusted partner with suppliers and retailers alike. Our portfolio of high quality, exclusive brands enables us to build strong customer demand for a broad range of licensed and non-licensed products in our chosen focus sector of the Toy, Nursery and Kids Lifestyle markets.

An in-depth knowledge of these markets ensures that we always strive to deliver on customer expectations through excellence in marketing, customer service and speed to market. 

Our Mission

To introduce little ones, in a fun, interactive and entertaining environment, to the fun educational and lifestyle basics that will serve them for a lifetime.

With an extensive range of products from some of the world’s leading brands, Childsmart caters for all infants, toddlers and pre-school toy, nursery and kids lifestyle markets looking at value for money.

Each of our staff members is highly experienced in their domain. They are skilled in product knowledge and passionate about meeting and exceeding the needs of each customer. Whether you are looking for the latest product, the perfect gift, the most suitable product to meet your needs or something to fit your budget, our authorised retailers and Childsmart friendly and experienced staff can recommend the ultimate solution.  

Authorised Retailers
With over 1000 authorised retailers located throughout Australia and New Zealand, Childsmart products will be available at a store near you. 

Childsmart supplies products and brands to leading retailers across all channels in the marketplace including department stores, specialty stores and independent retailers across the country. We understand that our customers want quality products at competitive prices as well as professional knowledge to help find the right product for them.