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About Us

Childsmart is one of the leading toy and nursery distributors in Australia and New Zealand. Established in 2002, our team of passionate, highly motivated individuals combined with award-winning and exclusive brands help differentiate our company from the competition.With a single-minded approach, specializing in the infant, toddler, and pre-school toy and nursery markets and a strong focus on service, quality, safety and value, Childsmart has grown in “leaps and bounds”. However, with our feet firmly on the ground, we continuously aspire to improve every element of our business.

Childsmart is now viewed as one of Australia’s leading toy and nursery distributors having twice been nominated “Winner – Toy Supplier of the Year” in 2006 and 2007 respectively.

Now entering our 9th year of operations, we are both pleased and proud to introduce to you, our customers, a number of new and exciting ranges, categories and award-winning brands. We hope and trust and find our various product ranges exciting and stimulating and above all true value for money.

Our Mission

To introduce little ones, in a fun, interactive and entertaining environment , to the educational basics that will serve them for a lifetime.


With a huge range of products and the best brands, Childsmart caters for all infants, toddlers and pre-school toy & nursery markets.


Each of our staff members are highly skilled in their product knowledge and are passionate about meeting and exceeding the needs of each customer. Whether you are looking for the latest product, the perfect gift, the most suitable product to meet your needs or something to fit your budget, our authorised retailers and Childsmart friendly and experienced staff can recommend the ultimate solution.

Authorised Retailers

With over 1000 authorised retailers located throughout Australia and New Zealand, Childsmart products will be available at a store near you.


Childsmart supplies product brands to the leading major retailers, departmental stores and independent retailers across the country. We understand that our customers want quality products at competitive prices as well as professional knowledge to help find the right product for them.

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