Engaging your customers and providing them with a unique, memorable in-store experience is the key to ensuring they return to your store frequently. Today we’re sharing our favourite tips and tricks for keeping customers interested and captivated by what your store has to offer.
1. In-Store Events
Ensure your customers visit your store time and time again by offering them interactive experiences they can learn from. One of the best ways to do this is by organising in-store events. Try inviting a special guest to your store to speak or host a “Q & A” session. Organise a time when a local expert or brand representative can come into your store to speak with customers and answer any questions they might have.
You can also generate excitement by holding VIP showings of products or play events before they are released. Play events are a great way to encourage more families to enter your store and promote upcoming products. BRIO’s range of products are a great choice for these events, since they are eye-catching, easy to set up and interactive. Click here to read our blog post on recent BRIO play events hosted by Australian retailers!
2. Create a Play Area
Give customers the opportunity to see products outside of the box by setting up a play area in your store. Set up a BRIO Play Table & Display Set in your store so families can try before they buy! By creating a designated space for children to play, you can give them a chance to experience the different products your store has in stock. Providing an element of fun will also help increase the flow of families visiting your store and captivate the attention of little ones who visit with their parents.
3. Take Advantage of Social Media
We live in a digital world, taking advantage of this can help increase traffic to your store and generate consumer awareness in the online space. Use social media to give insights into your store, the products you sell and promote any noteworthy events. Encourage consumers to interact with you on your social media channels by running competitions, this is a great way to generate excitement and engagement around any new products or SKUs available in-store.
Don’t forget to “like” and comment on any posts you are tagged in by your customers! Being active on social media is a great way to let your store’s culture shine through and reach new consumers. Showcase any new products in stock and inform your customers of any events or promotions you have coming up in the near future to ensure they don’t miss out!
4. Special Offers
Attract customers to your store by offering promotional deals and special offers. Try selecting a different product to promote each month. Remember to take seasonal considerations into account when developing promotions to ensure they have the greatest impact on your customers. Themes such as “Back to School” or “Nursery Month” can help you plan your promotions more effectively and target different demographics within your consumer base. Selecting specific themes for your promotions also helps create variety, which will keep your customers interested and engaged. This is also a great way to highlight different products to your customers, as well as boost sales.
Reward those customers who visit your store time and time again by introducing a loyalty program. There are countless ways to do this from launching a points-based loyalty card system to giving customers a discount after a certain amount of purchases. Customers are likely to return to your store and spend multiple times if they feel that there is a reward incentive!
You can also encourage customers to sign up to your email database for incentives, such as a product discount. By collecting email addresses you can inform customers of promotions, new releases and events. Send out a monthly newsletter to your database to keep them informed and keep your brand at the forefront of their mind. An excellent way to harvest information and increase the size of your database is by running a competition that requires your customers to sign up with their email address or provide other contact details to enter. You can also offer early bird discounts and exclusive promotions via email to those who sign up to your database as an incentive. This is an excellent way to reach your customers and promote your store.
6. Window Displays
It’s important to design a window display that instantly catches the attention of people passing by. Your store window is an excellent place to highlight key products and promotions that you’re currently running. For maximum impact, change your display regularly and implement themes based on seasonal events and key dates around the year. A bright, colourful window display will increase traffic to your store and ensure that passers-by simply can’t resist the urge to stop and enter your store.
Click here to read our blog post on how you can create the ultimate window display.
With the help of these tips, you’ll be well on your way to increasing your store’s visitors and growing sales. Keep an eye out for the second installment of this blog post, which will cover everything you need to know about maximising your store’s online sales!