Happy 10th Birthday Tinky Winky, Dipsy, Laa-Laa and Po.

In the past ten years, Teletubbies has become a worldwide phenomenon since its launch in 1997. The groundbreaking show has been screened in 120 countries and translated into 45 languages. It has become the benchmark for innovative children's programming around the world, as well as making Tinky Winky, Dipsy, Laa-Laa and Po cultural icons for the '90s generation.

With 50 million plush, 33 million DVDs and 3 million books combined with other Teletubbies consumer products available worldwide, global sales to-date are more than $1 billion with around 300 merchandising licensees for Teletubbies around the world in virtually every category.