What We Do

From humble beginnings in 2002, Childsmart has grown to become the leading distributor of premium products for parents and children. Our mission is to continuously introduce high quality, innovative, fun and safe products to consumers in the nursery and kids space.

Childsmart’s aim is to bring brands and products that meet the everyday needs of parents. , whilst adding a touch of innovation and exquisite design. Our brands are carefully selected to ensure retailers are provided with products differentiated from mass produced commodity lines while sticking to our core principles. Our focus is for parents to trust that we can help them grow and nurture their children, from the baby stage through to their childhood years.

Childsmart has become a smart-thinking leader in its category with a strong commitment to being one of the most trusted providers in the industry. Concentrating on providing satisfaction to retailers, brands and family homes is of utmost importance to us.

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Brand equity and premium service is Childsmart’s driver as a leading national distributor in kids and nursery goods. Exceeding expectations, needs and wants of consumers has ensured retailers and consumers see Childsmart as a loyal partner.

Over the years, Childsmart has continued to grow and nurture these trusting relationships with brands, suppliers, retailers and end users. This passion has fuelled an organic growth of Childsmart, from being a small business to a successful distributor with a big heart. Our promise of delivering quality, value and innovation to the retailers is evident through sell-out stock and strengthened relationships. Our products are widely available across most major retailers, premium department stores and independent boutiques nationally.

Our Licensing Partners

Our Retail Partners

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